Running sales

Should I price in EUR or USD?

The problem“My buyers are worldwide and my bank is in denars. Which currency do I put on my price?”

Price in the currency of your bank account and your biggest market. Card buyers pay in their own currency either way, so the price currency mostly decides what lands in your account. With AgentaOS, EUR pays to a EUR account and USD to a USD account, with no conversion inside the payout.

Reviewed by Panche Isajeski, founder of AgentaOS, 19+ years in payments, featured on Indie Hackers. Checked . General information, not financial, tax or legal advice.

Rule of thumb

Which currency for which buyers?

  1. Mostly EuropeEUR

    Familiar for EU buyers, and bank transfer works on EUR sales.

  2. Mostly US and globalUSD

    Global software and course buyers expect dollars.

  3. BothOne currency per product

    Each pays out to its own account.

“A card buyer pays in their local currency, and you do not need a merchant account in their country.”

Source: AgentaOS docs, Supported countries
Common mistakes

What should I avoid?

  • Pricing in your local currencyForeign buyers see odd numbers, and many platforms can’t pay out in it.
  • Converting twiceA USD price paid out to a local-currency account converts at your bank’s rate; hold a USD account instead.
Where AgentaOS fits

Where does AgentaOS fit?

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Questions

Related questions

Do buyers pay conversion fees?

Card buyers pay in their local currency; any conversion is on their side.

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